Sunday, May 11, 2008

HUGO CREATE – DISCOVER YOUR CREATIVITY

HUGO Fragrances is currently running a creative competition (design, illustration, photography) with some rewarding prizes. There are 4 rounds with different themes. The current theme is "City Sounds". For more information and examples, check out the website: http://www.HUGOcreate.com

 

Enter your artworks in the most high-profile emerging creative competition - for the opportunity to win a money prize or be published in i-D magazine and be seen by the creative decision makers across the globe. Entries will be judged by public vote, representatives of HUGO Fragrances and the HUGO BOSS Fashion Group plus renowned experts in graphic design, illustration and photography.

 

The "HUGO Create" contest is open to "creative people" of all skill levels: professionals, students and the self-taught. Designers, illustrators, photographers of any age, working in any medium, are encouraged to submit works. The aim of the design and photography contest is to create a visual starring the HUGO Man bottle.

You can see plenty of examples of the first 2 rounds in the Gallery section of the HUGO Create website: http://www.HUGOcreate.com/en/gallery.php or on the winners page: http://www.HUGOcreate.com/en/winners.php

 

If you are not a Photoshop or Illustrator expert, you still can make your own custom illustration with the "HUGO Generator" design tool and win $500 or some other amazing prices. You can also download your own design as a wallpaper or send it to your friends. Easy and fun to do using our generator.

 

The HUGO Create contest is open worldwide. Participants have to be at least 18 years old to participate in the HUGO Create challenge.Each entrant under 18 years of age must have the consent of his/her parent(s).

 

The format we used to publish the visuals on the website is 672 pixels large x 960 pixels high. The artworks must be submitted as RGB JPGs not overcoming 0.5 MB of weight. To view complete rules and submission guidelines, please check the HUGOcreate.com website.

 

Theme Round 3: CITY SOUNDS

Round 3 is all about "City Sounds": how the way that sounds a city affects everything we experience. In cities as NYC, Paris, LA, Hongkong, Mexico, Rio,… many metropolitan noises resonate to create an unbelievable soundscape. Imagine a shopping street at rush hour, people talking, a police siren, scooters and trucks zipping, breakdancers movin' & groovin' to the sound of their ghettoblaster… Sometimes we prefer to walk to the beat of a different drum. The playlists we listen to on our mp3-player are a welcome supplement whilst moving through the streets. "City Sounds" is all about what goes on "outside" and what goes on between one's ears.

 

Round 3 will run until July 5 and the winners will be announced on August 1.

 

About HUGO Boss Fragrances

HUGO Boss, a name that has become synonymous with fashionable men's apparel, is a leading manufacturer of quality menswear. Created in Germany by HUGO Boss (1885-1948), this fashion brand was reborn in the seventies thanks to a luxury line for men, named Boss. The younger-styled HUGO line was launched in the 90s, and the HUGO Boss group is now a major player in luxury clothes.

 

The first Boss fragrance was launched in 1993, and the HUGO Boss name continues to be a major leader in the global fragrance marketplace. HUGO Boss' fragrances also come in several styles: Boss is the more exclusive line, and HUGO, the younger, trendier one. The brand's fragrances include HUGO and HUGO Woman, Boss Signature (also known as Boss Bottled or Boss), Boss in Motion, Boss Selection, Femme de Boss and the HUGO XX / XY duo. HUGO Boss also has a skin-care line for men, called simply 'Skin'.

 

Men who wear HUGO enjoy playing with the rules. They are spontaneous and original in everything they do. Thats why they choose HUGO. It's the scent that says it all. Perfect for whatever HUGO men decide to get up to.

 

The HUGO Woman is independent of mind and means. She's smart, confident and she doesn't need permission - she does what she wants. No limits. No compromise. She's an original - her fragrance is HUGO Woman.

 

It are scents that define a space and time and will always remind you of a special moment…

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